ADvertising - Defining moments
This week as I focused on putting together ads for my blog, I had a hard time and almost a complete reset of what I am doing. The process of putting together these ads caused me to reflect and really define what my site is all about. I thought I already had these ideas firmly cemented in my mind. But honestly, each new step in this process has opened up more ideas and more possibilities to me and the act of putting it into words almost made me want a do over! One of the reading materials this week talked about highlighting what makes you unique. I honestly had a hard time defining that uniqueness. Everyone and their grandma sews! I have thought so many times that a sewing business would never work because the time involved in quality and creativity would drive the price of the finished product too high. No one would be willing to pay me $20/hour to make them a quilt + materials....to make them anything + materials. The costs are just too high- you can buy crap on amazon way too ch...