ADvertising - Defining moments

 This week as I focused on putting together ads for my blog, I had a hard time and almost a complete reset of what I am doing. The process of putting together these ads caused me to reflect and really define what my site is all about. I thought I already had these ideas firmly cemented in my mind. But honestly, each new step in this process has opened up more ideas and more possibilities to me and the act of putting it into words almost made me want a do over! One of the reading materials this week talked about highlighting what makes you unique. I honestly had a hard time defining that uniqueness. Everyone and their grandma sews! I have thought so many times that a sewing business would never work because the time involved in quality and creativity would drive the price of the finished product too high. No one would be willing to pay me $20/hour to make them a quilt + materials....to make them anything + materials. The costs are just too high- you can buy crap on amazon way too cheaply. So as I was looking back at my blog, to decide what my landing pages are saying I realized a common theme was already there. Again it is the kind of theme that is never going to make any money, but it might be a thread that runs through every product a seamstress makes by hand: love. My website is called: theloveofsewing.com. My first post talks about my love of creation and color and watching a project come together. My second post talks about my first big embroidery project and how much fun it was to make something for my brother (my first best friend). My ABOUT page talks about my BFF Beverly and how amazing she is and what we hope to offer others. My HOME page talks about February being National EMBROIDERY month,  Black History Month, National Library Lovers month and a week dedicated to kindness. Love love love. I thought about the show and tell page that displays a few of my projects- projects I have made for others- and I realized-- that is what sewing is. It is love visualized in the creative process and final projects. It is the gifts we make for others (because the love we have for them is worth more than someone can pay for it). I started to think about the sewing circles of days gone by- when women would gather together, bring their projects and socialize (gossip) while they helped each other quilt, sew, and mend. Women still need to gather together and talk. We need the social outlet- I certainly have. My Fridays with Beverly were the frosting to my week! I started thinking- maybe my blog should be a forum- where seamstresses can share. The virtual sewing circle if you will- but I am supposed to be building a business!!!! So I feel like I am in a quandry about this website. I am going to learn through this process- I have already learned so much- but I want to do something that actually helps people- not just pads my wallet. Maybe I just haven't found the uniqueness yet, I feel like I need to refine my thoughts more. Define - refine - it's all a process.

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