Optimization and Learning as I go

 I gotta say I really felt lost as I started my google ads campaign this week. I feel like I picked my keywords a long time ago, just fishing in the dark, hoping I was choosing words that would be appropriate and work for my site. After reading through some really helpful material this week, and examining how analytics works, the numbers started to make sense to me, relevance started to make sense to me. After two days of data I could see some changes needed to be made. One of my keywords was too broad, embroidery- it had a below average CTR and was most likely gaining me a lot of traffic that had nothing to do with what the customers are actually looking for. I realized I had overlooked - hand embroidery- as an option people could search for, so I made "hand" one of my negative keywords, hoping to curb that section of embroidery lovers.  I also made the words "for sale" negative keywords, because my blog doesn't sell embroidery machines, and I know I had at least one search that was looking to purchase an "embroidery machine" which is what my keyword was.  I feel like I am learning as I go, which I guess is the genius behind this class and its methods. I gotta say- so not my comfort zone- I like to know EXACTLY what I am doing before I leap. This application has been hard for me, good, and painless yes, just uncomfortable. I want to do things right the first time, so I struggle learning this way- but I know it is good for me in the long run and teaching me things that have nothing to do with ad words.

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